Privacy Policy

Last updated: March 25, 2026

This Privacy Policy describes how KhushYoga ("we," "us," or "our") collects, uses, and protects information when you use our website, online courses, and related services, including our Facebook application used for marketing and advertising purposes.

1. Information We Collect

We may collect the following types of information:

• Information you provide directly: name, email address, and payment information when you enroll in a course or subscribe to our newsletter.
• Usage data: pages visited, time spent on pages, scroll depth, and links clicked, collected via cookies and analytics tools (Google Analytics, Google Tag Manager).
• Advertising data: interactions with our Meta (Facebook/Instagram) ads, including ad clicks and page views, collected via the Meta Pixel.
• Facebook platform data: if you interact with our Facebook Page or ads, Meta may share limited interaction data with us in aggregate, anonymized form.

2. How We Use Your Information

• To deliver and improve our yoga courses and educational content.
• To send transactional emails related to your purchases.
• To send marketing emails (you may unsubscribe at any time).
• To run and optimize paid advertising campaigns on Meta platforms (Facebook and Instagram).
• To analyze website performance and improve user experience.
• To comply with legal obligations.

3. Facebook and Meta Platforms

We use the Meta (Facebook) Marketing API to manage our advertising campaigns. This includes creating and managing ads, tracking ad performance, and measuring conversions. We access only the data necessary to operate our advertising, including ad account data, page insights, and aggregated pixel data.

We do not sell, share, or transfer any personal data obtained through the Meta API to third parties, nor do we use such data for any purpose other than managing KhushYoga's own advertising campaigns.

Our use of Meta API data complies with Meta's Platform Terms and Meta's Privacy Policy.

4. Meta Pixel

Our website uses the Meta Pixel (ID: 839070342076744) to measure the effectiveness of our advertising. The Pixel may collect data such as pages visited, actions taken, and purchase events. This data is used solely to optimize our ad campaigns and is processed in accordance with Meta's data practices.

You can opt out of Meta's data collection by visiting Meta's ad preferences or by using an ad blocker.

5. Cookies

We use essential cookies to operate our site, analytics cookies (Google Analytics) to understand usage, and advertising cookies (Meta Pixel) to measure ad performance. You may disable cookies in your browser settings, though some features may not function properly.

6. Data Sharing

We do not sell your personal information. We may share data with:

• Service providers: payment processors, email platforms, and hosting providers who process data on our behalf under strict confidentiality agreements.
• Advertising platforms: Meta and Google receive anonymized or hashed data for ad targeting and measurement.
• Legal requirements: we may disclose information if required by law or to protect our rights.

7. Data Retention

We retain personal data for as long as necessary to provide our services and comply with legal obligations. You may request deletion of your data at any time by contacting us.

8. Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal data.
• Opt out of marketing communications at any time.
• Request a copy of data we hold about you.
• Lodge a complaint with your local data protection authority (EU/EEA users: GDPR; California users: CCPA).

9. Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on this page with a revised date.